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La Fleur

La Fleur

Brief : Create a new visual identity for DJ La Fleur.
Who: 
DJ La Fleur via Forsbergs School.
Background: La Fleur is one of the industry most exciting breakout talented Swedish techno DJ.

 

Brief: Create a new visual identity for DJ La Fleur.      Who: DJ La Fleur via Forsbergs School.
Background: La Fleur is one of the industry most exciting breakout talented Swedish techno DJ.

 

 

Idea: Techno is not always my cup of tea, but working on this assignment has introduced a gentle push to a new genre. As a new space unfolded in front of me, I felt the beat asking me to be playful, to jump, dance and then sway in calmness as the beat gave me the sensation of lightness, center-ness and grounded-ness. Then all of a sudden I’m in the middle of one mystical majestic garden hidden in one of Sweden’s glorious forests. A place that has inspired the artist to create magic and has inspired me to visually portray the Echo of sounds and beats born and transcendent into stardust but somehow stays lingering enough for you to play over and over again.

La Fleur website

Thank you