Ditt inte Deras
A strategic campaign plan was developed for the welfare sector aimed at reducing isolation and reaching school-aged children and adolescents living in honor-based contexts.
CORE ACTIVITY
Designed and structured interactive school workshops using forum theatre as the primary engagement method. Students participated in live, scenario-based performances addressing honor-related control and violence, with opportunities to pause scenes, suggest alternative actions, and actively reshape outcomes.
STRATEGIC METHODOLOGY:
The campaign was structured around a three-tier psychological framework: Head, Heart, and Hand.
Head focused on delivering clear, accessible information about rights and support systems.
Heart created emotional resonance through relatable storytelling to build trust and reduce stigma.
Hand translated awareness into action by providing simple, concrete steps for seeking help.
B2C Channel Strategy:
Posters, school internal channels, social media, informational flyers, and trusted adult communication.
B2B & Stakeholder Communication:
Beyond the youth-facing material, I designed professional outreach assets for school staff and social workers, ensuring they have the tools to identify risks and intervene early.
