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Stray data

Stray data

Stray Data is my graduation project. The idea came in light of society’s lack of credibility over social media that has become the source of most of our information that we circulate and promote without fact checking the information we receive.

I started playing with a LaserJet printer; and found out a manual technique where I could change words as they are printed. I started navigating different placements of the printing papers and could stretch, distort, extend, and narrow them to the point that some words lost shape completely and became unreadable. The words I chose remained the same but the way they look is different now, echoing how the media portrays different realities to the one we actually live in. 

The project was digitally projected in a public area where different words were scattered around the space allowing the physical elements to play a role in how the words were shown. People could walk around scanning a QR code to enter this virtual distorted reality, chasing the words until they are at the right angle to read.

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Pass Your Light

Pass Your Light

This project was about exchanging lights by visiting the physical event. Here is an illustrative model about the event. The idea is to bring quantities of light and reflect through mirrors so you can redirect the beam to someone else as a reminder of kindness and empathy. Each participant of the event received a mirror to track the light and pass it to someone else. 

This project was turned into a digital interactive space after social distance during Covid-19, where people can digitally send light to their loved ones without having to be in the same physical space especially during lockdown. To send a light now you can visit: passyourlight.se

Never feel lonely when you are alone

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La Fleur

A new visual identity for DJ La Fleur

Working on this assignment has introduced a gentle push to a new genre of music. The artist was inspired by Sweden’s glorious forest to create magic which inspired me to visually portray the Echo of sounds and beats.

La Fleur website

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Hobo

Gringo Coffee Packaging Idea

Gringo Nordic is a curious coffee roasting company in Gothenburg, Sweden. They were planning to launch their most powerful Espresso, Hobo.

I tried to find inspirations for strength that echo the bitter and sharp taste of coffee. The Character I created has eyes wide open, filled with clear veins, expressing the intensity of the coffee and so his mustache symbolized solidity and confidence throughout the years.

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